Instagram Automation

Turn Instagram Engagement Into Business Opportunities.

From Comments and DMs to Meaningful Customer Conversations.

Your customers discover brands on Instagram, ask questions in comments and send direct messages when they are interested. Growbro helps businesses manage supported Instagram interactions and guide customers toward the next step.

Automate eligible responses, answer common questions using your configured AI agent and connect customer interest with your wider sales and engagement workflows.

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Instagram comment, DM reply and AI conversation handled by Growbro

Trusted by 2000+ businesses

Key capabilities

Respond to Interest. Guide the Conversation.

Set up supported Instagram workflows that answer customers and move them to the next step.

Instagram DM Automation

Set up supported direct-message workflows to respond to customer enquiries and guide conversations.

Respond to supported DM enquiries
Guide customers with configured replies
Keep conversations moving toward a next step

Comment-to-DM Workflows

Configure eligible comment-triggered experiences where supported by Instagram's platform permissions.

Start a conversation from an eligible comment
Deliver the configured response
Works within Instagram's platform permissions

AI-Powered Answers

Help answer common questions about products, services and business information using your configured knowledge.

Replies drawn from your configured knowledge
Cover products, services and business details
Keep answers consistent across conversations

Lead Capture

Collect relevant prospect details during supported conversations.

Ask for the details your team needs
Capture requirements in the chat
Send details to connected tools where set up

Product and Service Enquiries

Help interested customers get product information, pricing details and answers to common questions.

Share product and service information
Answer pricing questions from your knowledge
Point customers to the right page

Connected Customer Journeys

Guide customers toward WhatsApp, your website or other appropriate next steps.

Move interested customers to WhatsApp
Share your website or product links
Connect Instagram to your wider workflow

How it works

See How Instagram Automation Works

From the first comment to the next step, in a few connected stages.

A customer comments on a post

An eligible interaction triggers a configured workflow.

The customer enters a conversation

Growbro helps deliver the configured response or messaging experience.

The customer gets relevant information

The AI agent can help answer questions using the business knowledge you provide.

The customer takes the next step

Guide the customer toward product details, lead qualification, a booking or another supported action.

Review and refine

Look at your conversations and improve your knowledge and instructions over time.

Use cases

Made for Businesses That Grow Through Instagram

Ideal for brands, ecommerce businesses, agencies and service providers that receive customer enquiries through Instagram.

Reply to Product Enquiries in DMs

Help interested customers get product information and answers to common questions without waiting for a manual reply.

Share product details from your knowledge
Answer availability and size questions
Link to the product page for more

urbanloom.home

AI assistant

Hi! Is the oak bookshelf still available?

12:10

Hi! Yes, the oak bookshelf is available. Here are the details.

Oak bookshelf

Product details

View product

12:10

What finishes do you have?

12:11

The available finishes are listed on the product page.

12:11

Message...

Turn Comments Into Conversations

Configure eligible comment-triggered experiences so interest on a post becomes a conversation, where supported.

Reach out when someone comments on a post
Deliver the information they asked for
Continue in the DM with follow-up questions

oakandivy.co

AI assistant

Hi! Thanks for your comment on our new post. Here is the information you asked for.

New collection

Details and pricing

See details

18:20

Great, can I see the price list?

18:22

Sure, here you go.

Price list

Current prices

View prices

18:22

Message...

Capture Leads From Instagram

Collect prospect details during supported conversations so your team has what it needs to follow up.

Ask a few guided questions in the chat
Save contact details in an organised way
Send lead details to connected tools where set up

Pixel & Pine Studio

AI assistant

Hi, I would like to know about your branding packages